Introducing "Let's Just Talk with Hammi" - a vibrant YouTube talk show dedicated to elevating public discourse with nuance and expertise. As the art director, I led the charge in shaping every visual element of the channel, from crafting eye-catching thumbnails to designing the logo and establishing a cohesive brand guide. Embracing a funky 70s aesthetic, I meticulously curated the set design, ensuring it perfectly captured the show's unique vibe. Additionally, I oversaw the editing process, warmly greeted guests, and even stepped in as host for several episodes. Through my comprehensive involvement, I contributed to the show's phenomenal success, nearly tripling its viewership in just a few weeks.